Case study: IAG


Scoped, planned and delivered a content strategy with content implementation framework.

IAG was looking for a cross-brand content strategy to better target a specific segment.

Digital servicing for this segment had been identified as a potential opportunity.

I delivered a content strategy using a methodology I have developed over 15 years of digital communication work. This starts with pulling all relevant inputs eg stakeholder interviews, analytics, product strategy, user research and audit together in order to produce a coherent and measurable strategy and tactical road map.

Content strategy delivered which allowed for production of appropriate content