Elle Geraghty | Content Strategy
Elle Geraghty | Content Strategy
Helping you communicate better digitally

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What is Content strategy?

“Content strategy is a practice with the objective of planning, managing, organising, and measuring digital content that meets both the needs of users and business. This practice can be applied to websites, content ecosystems, social media and more. It combines approaches from strategic design, project management and design thinking.”

— How I define content strategy

 

How I can help you

  • Creating digital strategy with emphasis on communication and engagement
  • Conducting and interpreting user research
  • Creating information architectures
  • Project managing content redesign
  • Coaching micro content creation
  • Auditing content
  • Making analytics recommendations
  • Advising on sustainable resourcing models
  • Recommending content addition and deletion
  • Creating content governance
  • Mapping content models
  • Facilitating workshops to draw out content objectives and audience priorities
  • Developing communication plans
  • Improving author experience
  • Coaching staff to co-create better content
  • Advocating for content improvement
  • Advocating for content strategy
  • Creating social strategy
 

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HI - I’M ELLE AND I AM A CONTENT STRATEGIST :)

 
 

I take an evidence-based approach to content strategy, using research and analytics to link the needs of users and authors with business objectives. I have worked with content for over 15 years as a content strategist, information architect, analyst and journalist.

I love talking about content strategy. For example, I shared the content canvas I developed at Atlassian at CSforum in Melbourne in 2016. I also shared original research into the essential, but often underplayed qualities of an excellent content strategist and designer at UX Australia in 2015. See a full list of presentations and conferences below.

I organise the Sydney Content Strategy meetup because I think coming together and talking about our field of practice is one of the best ways to get better at it, both for individuals and for the practice as a whole.

I have a Masters in Knowledge and Information Management and a BA in Communication (Journalism).

I also love making photographs.


I have worked with the following companies and agencies:

  • The Australian Museum
  • Atlassian
  • Qantas
  • Syfte
  • Amway Asia Pac
  • TAFE NSW
  • NSW Department of Education
  • NSW Deprtment of Transport
  • The Cooperative Research Centre for Low Carbon Living
  • The National Association of Visual Arts
  • Virgin Mobile Australia
  • Foxtel
  • Guide Dogs
  • ABC radio

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CONFERENCES, PANELS AND CONVERSATIONS

PAST

2016 Oct   CSForum - Slides

2016 Sept  Ladies that UX - Slides

2016 June  Sydney Content Strategy Meetup

2016 June  Panel - Content Code and Culture

2015 Nov   UX Australia - Slides

2015 Nov   UX Australia redux - Slides

2015 Oct    IXDA/ Sydney Uni panel Video

2015 July    Panel - XXUX

2015 May   ConfabMN - Slides

2014 June   Sydney Content Strategy meetup

2013 Aug    UX Australia - Slides

2013 July     Sydney Content Strategy meetup

2012 May    Intranets 2012 - Slides

2011 Aug    UX Australia - Slides

2011 May    Intranets 2011