Content strategy is the key to every great digital project. These case studies show why.


It was fantastic to work with Qantas on the redesign of their loyalty product for small to medium business. I created a content strategy and IA for the new site which gave structure to the messages they shared with customers.

Australian Museum

The unique and world class content produced by the Australian Museum made it a pleasure to create a new content strategy, IA, content model, migration plan and design guidance for the CMS replatform and redesign.

Transport for NSW

I loved coaching and providing guidance to the team who created the new IA on this project. I shared a range of content strategies with them and made recommendations around methodology and the eventual IA.

But wait, there's more ...

phone in hand copy.jpg

Virgin Mobile Australia

Managed a team of five people and redesigned content for Confluence intranet.

asia pac.jpg

Amway Asia Pacific

Developed a digital framework based on user research insights from three countries.

foxtel kids ipad copy.jpg


Delivered a redesign of the intranet including the development of a new IA plus reflatforming advice and migration plan.

classroom copy.jpg

Department of Education

Cleaned up the intranet, reducing it by 90k pages and managed a digital community of 12k teachers.