Elle Geraghty Content Strategy was founded in 2013 in Sydney, Australia in response to the growing need for an overarching strategic view of content and communication in digital ecosystems.
The consultancy specialises in big digital redesign projects, including information architecture and content modelling in transport, tech, education, media, the arts, government and more.
Elle has worked with
Elle is one of Australia's most well-known Content Strategists. She is an international speaker who has been working in content strategy for over 15 years. She has helped organisations including Qantas, The Australian Museum, Atlassian and Transport for NSW improve their content strategy.
She takes an evidence-based approach to content strategy, using research and analytics to link the needs of users and authors with business objectives.
Elle thrives in tight teams with product owners, designers and devs working together to create awesome user experiences. Organising teams and content is her main source of professional meaning.
Elle has a Masters in Knowledge and Information Management from UTS and a BA in Communication (Journalism) from CSU. Elle says that "Content strategy is the key to every great digital project".
Leadership and community
Elle founded the Sydney Content Strategy meetup because coming together and talking about content strategy is one of the best ways to get better at it, both for individuals and for the practice as a whole. Elle is dedicated to raising the profile of content strategy in Australia. The meetup has been running for over seven years and has been crucial in promoting the value of content strategy..