Business strategy for content strategy
Content strategists take an elevated view of content ecosystems. There are two critical lenses to this view; user needs and business drivers.
In this instance I want to hone in on business drivers or strategy.
Do you know what your high level business strategy is? Can you source a document or set of documents that state what success looks like for your workplace for the next 1 - 5 years or so?
In Australia if you work in Government you will most likely have a corporate plan that does just this. Private enterprise also publish this information, but often under a different name for example,
And sometimes also corporate plan just like government
Here are some published examples
Note the location of these documents - their placement in the information architecture can be interesting.
Australia Council for the Arts - https://www.australiacouncil.gov.au/workspace/uploads/files/australia-council-corporate-pl-5b90cae755631.pdf
Cricket Australia - https://www.cricketaustralia.com.au/about/our-strategy
Why this is important for content strategy
Your content strategy should ladder up into your business strategy. The degree to which this is necessary depends on your circumstances. You will want to experiment with the level of granularity you can directly support in that strategy.
The way I normally start this task is very simple. I make a table with two columns. The one on the left has a list of the key strategic drivers in the org and the one on the right is a list of ways the website (or other content channel) supports and enhances those objectives. This document then becomes a key component of your content strategy.
If you need help with this consider one of my coaching packages. Good luck and please share any great examples you find or create :)