Content Canvas PDF
As a content strategist I am always looking for ways to make my practise more accessible, more concrete and more easily understood. The Content Canvas is a great tool to ground high-end strategic thinking and make it more apparent to your broader team.
Since publishing the Content Canvas back in 2016 I have had many requests for a PDF version to make it easier to apply. So finally, here it is :) I’d love to see images and hear stories about how you are using it :)
Don’t forget your hypothesis! If you are making a change - why? What is the point and how will you measure if it worked or not?