Case studies

Content strategy is the key to every great digital project. These case studies show why.

Australian Museum

The unique and world class content produced by the Australian Museum made it a pleasure to create a new content strategy, information architecture, content model, migration plan and design guidance for the CMS replatform and redesign.


It was fantastic to work with Qantas on the redesign of their loyalty product for small to medium business. I created a content strategy and IA which gave structure to the messages they shared with customers.

Transport for NSW

I loved coaching and providing guidance to the team who created the new IA on this project. I shared a range of content strategies with them and made recommendations around methodology and the eventual IA.

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University of Sydney

Created a repeatable content toolkit to assist multiple faculty site redesigns.

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Art Gallery of NSW

Made recommendations on scope and budget for website redesign and content strategy.

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Scoped, planned and delivered a content strategy with a content implementation framework.


City of Sydney

Provided coaching and information architecture for the environmental sustainability department.

But wait, there's more ...

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Virgin Mobile Australia

Managed a team of five people and redesigned content for Confluence intranet.

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Amway Asia Pacific

Developed a digital framework based on user research insights from three countries.

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Delivered a redesign of the intranet including the development of a new IA plus reflatforming advice and migration plan.

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NSW Department of Education

Cleaned up the intranet, reducing it by 90k pages and managed a digital community of 12k teachers.